Visiting London Design Week 2017

My initial thought when visiting the Chelsea Harbour Showroom, was that it wasn’t what I expected at all. I assumed it would be something quite similar to New Designers that is held in the business centre in London. But I was pleasantly surprised with the layout of the place. It was an interesting building with lots of big spaces for each company to show case many of there collections and not only just the samples but actually create showpieces and examples to see how different samples would look in real spaces which I thought was very appropriate. Here are a few pictures I took during the day, I couldn’t get photos of everything I wanted to because some designers didn’t allow it, but I think this gives a good range of what I saw.

The major theme I saw threw out the show was this tropical rainforest feel, with animal prints, botanical illustrations  and lots of bright colours. This really shocked me because on WGSN I think one of the trends for 2018 is phyco tropical. However, this might be a different in trends between fashion and interior, because since going to China I have had very little focus on the idea of interiors. I also saw lots of geometric simple patterns in many different show rooms.

In terms of colour schemes, I saw many following this trend of the rainforest with bright greens and turquoise, contrasting this with either black of white. I also saw lots of rich orange and brown colour schemes which I thought made a warm alternative.

I was really inspired by there layouts and ways if presenting their work. In particular I was looking at how they showed colour ways, and mood boards. In many showrooms, they had an easel with lots of different fabrics of illustrations pinned up, creating a simple yet very effective mood board. This meant you could see the inspiration of all the different prints around this. It made the vision clear and fun to look at. Not only this though, was how they showed different colour ways, as this is something I have been thinking about with my upcoming deadline. Some companies had books full fabric samples of different sizes. The one main one would be at the very back in the correct scale with the colour ways trimmed smaller and smaller down one side of the page, and the other side would include a paper image of the whole print, so you could see what it looked like, depending on the scale. This aloud you to see all of the pattern as soon as you open the book, which was visually beautiful. I think there is an example in the images of Manuel Canovas. Another way I saw was having a large scale print hung up with the colour ways attached as small samples down one side of the large scale print. This was also visually nice to see. But I think I prefer the style of the book better because it allows you to include more.

I was able to get some samples from some two different companies. One of which has already arrived. Although we couldn’t take photos in the showroom, I am really pleased to see such fun and edgy prints in bold colours. It was the most similar thing I had seen to my work which made me question if my prints could work for interiors too, we’ll see. Also In this same showroom I saw a designer Kirkby Designs was doing a collection based on the Underground, Which I have to say is very inspirational and creative because I think the underground is full of inspiration. Although the prints are quite simple and basic I think you can easily see where the inspiration has come from and they really work in the space.


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